Case Study

Connected

A cohesive social media campaign designed to strengthen brand visibility and drive audience engagement through consistent digital content.

The Challenge

Develop a cohesive set of digital assets designed for social platforms, translating the brand identity into engaging, accessible content.

Streamline content templates and ensure these
are accesible for regional staff and other non-designers.

The Solution

A unified social media identity that enhances engagement, reinforces brand values, and encourages ongoing interaction with the audience. As well as functional and easy to use event templates for regional staff.

The creative process

The creative process was highly collaborative, shaped through ongoing ideation sessions, team feedback, and consultation with frontline staff to ensure the outcomes reflected real user experiences and communication needs.

Templates

Regional event template

These event tiles were designed to streamline social media design for non-design staff, enabling regional teams to easily showcase local events.

Updated website banner

Instagram reel

Social media tiles

Connected tile

Business support tile

Skills Highlight

Designed engaging, platform ready assets that translate brand identity into clear and consistent digital communication.

Social Media Design

Social Media Management

Managed and maintained social media channels, overseeing content creation, scheduling, and consistency to ensure a cohesive brand presence.

Campaign Visual Identity

Developed a cohesive visual system across multiple posts, ensuring alignment of typography, layout, and tone throughout the campaign.

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