01
Projects
Poster design
Bold, visually striking posters designed to capture attention and communicate messages instantly. From cultural events
to corporate campaigns, I create impactful compositions that balance concept, typography and hierarchy to engage audiences at a glance.
Typographic design
Expressive and purposeful typography
that goes beyond readability. I explore
form, scale and composition to create typographic systems and layouts that communicate tone, identity and meaning with clarity and character.
Layout design
Strategic and refined layouts for reports, publications, brochures and editorial design. I craft structured, engaging compositions that guide the reader seamlessly while maintaining strong
visual consistency and brand integrity.
Conceptual design
Idea-driven design rooted in research
and storytelling. I develop strong visual concepts that solve problems creatively, connecting strategy with compelling
visuals to produce work that is both thoughtful and memorable.
App design
User-focused digital experiences designed around clear, simple journeys. I create
apps that guide users naturally from
screen to screen.
Signage design
Environmental and spatial design that enhances navigation and brand presence.
I create clear and impactful signage systems that integrate seamlessly within physical spaces.
02
About me
Kia ora! I'm Caitlin, I'm
originally from New Zealand,
but now based in Spain.
When I'm not designing you
can find me at the gym, dancing
with my friends or at a gig.
03
My process & the phases
Discovery
Understanding the intention and direction of your project.
Clarifying the problem, defining goals, identifying
the target audience, and establishing constraints
such as timelines, budget,
and technical requirements.
Research & testing
Conducting market research to holistically understand the target audience and informing the design direction.
Concept development
Developing initial design concepts that explore visual direction, structure, and tone. This may include sketches, wireframes, or early visual explorations depending on the project scope.
The iterative loop
A collaborative stage where ideas are tested, refined, and strengthened through ongoing dialogue. Each round of feedback moves the work closer to a solution.
Finished design
A fully fledged design that meets your needs, delivered in the required format.
04
The why
I’m passionate about human-centred design and uncovering the “why” behind every brand. People are and always will be at the heart of everything I create.
Caitlin
05
My experience
Work
-
Ministry of Social Development
Service Designer -
NZ Post
Visual Communication Specialist -
Formway
Contract Designer -
Catch Design
Graphic Design Intern
Study
-
Massey University
Bachelor Of Design with
First Class Honours, specialising in
(Visual Communication Design)