Case Study
Katherine Mansfield
Stamp
A contemporary
stamp series celebrating Katherine Mansfield through a cohesive
visual identity.
The Challenge
Commemorate and celebrate the life of one
of New Zealand's influential literary voices.
Create a stamp series that marks the centenary
of Mansfield’s death through a contemporary
visual system that honors her cultural impact.
The Solution
A stamp series and supporting collateral that celebrates Katherines works. Drawing from rich imagery within her writing, with each stamp distilling symbolic objects from her work into layered compositions that merge imagery and quotes.
The broader identity system extended beyond
the stamp series into a cohesive suite of marketing collateral, including social assets, a pull-up banner, posters, presentation materials, and a pin.
The creative process
The creative process combined research with iterative visual exploration, developed in close collaboration with the Katherine Mansfield House. Through ongoing feedback, the project evolved across stamp concepts, and collateral, using typography, imagery, and composition to create a cohesive visual system that honoured Katherine Mansfield’s literary legacy in a contemporary way.
Stamp collateral
The stamp collateral was designed as an extension of the visual identity, using cohesive typography, archival imagery, and editorial composition to create a collectible system that both celebrates Katherine Mansfield’s literary legacy and enhances the storytelling experience across each touchpoint.
Presentation pack
Designed to tell the story of Katherine Mansfield and provide context around the stamp issue.
Presentation pack 2
The presentation pack aims to create a premium brand experience for stamp collectors.
First day cover
Designed as a collectible artefact, the first day cover marks the official launch of the Mansfield stamp series.
Skills Highlight
Extended the stamp concept into a comprehensive campaign by building consistent visual language across multiple touchpoints.
Visual identity systems
Ideation
Explored multiple creative directions through iterative concept development, experimenting with typographic hierarchy and narrative framing to capture Mansfield's essence. A collaborative feedback loop with Katherine Mansfield house and Garden informed and refined the creative process.
Conceptual design
Developed a cohesive visual narrative that translated Katherine Mansfield's legacy into a contemporary stamp series. By synthesising historical research, symbolism, and composition, the project balanced storytelling and cultural resonance.